Reflecting on her Saudi background, LA-based singer-songwriter Tamtam focuses on bridging the cultural divide between East and West and championing issues of identity, gender equality, freedom, and empowerment. 2018 saw the Los Angeles premiere of her single and video “Rise” directed by acclaimed Saudi-born actor and director Meshal Al Jaser, as an exploration of arranged marriage. This new artistic collaboration came ontheheels of the single and video "Drive", a meditation on women’s liberation and gender equality, which was released to coincide with the passing of new laws allowing women to drive for the first time in Saudi Arabia.
