\*\*For I am a sea-lover and a diver, I have soon came to learn about overfishing and the depletion of ocean stocks. The feeling of indignation is what made me want to enhance change in our world and, eventually, led my career on the path of marine conservation. Today, I work as the Development manager of Coral Gardeners. Our ambition is huge, for we want to save the reefs and the ocean. My role is to make sure that we grow to achieve this goal and that our business model can sustain our development. I am deeply convinced that the tools developed by the private sector can be adapted to NGOs. More than just economic gain, they can improve the way we engage people in both coral reef protection and marine conservation.