We’re Planet Home – we offer the best platform for building and deploying tomorrow’s applications quickly and easily. We are bold, forward-thinking innovators who build things that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other and cheer our wins.We are looking for an Intern for our Cognitive group in Bangalore, India

What you’ll do in this role:

• This is an exciting opportunity for a digital content strategist intern to work across the SaaS (Software-as-a-Service) product lifecycle in following the lean innovation model of product development, growth & scaling.
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas
• Help the demand generation team in crafting campaigns to generate conversation schedules
• Work closely with product managers, demand generation marketers, and customer development teams.
• Do competitive market intelligence research on similar product offerings that helps the team’s understanding of the market and articulating our differentiating position from competition
• Apply creativity to ideate, design, create and implement best and next-practice content that is engaging and just-in-time consumable for Progress users, Partners, and employees
• Produce a variety of medium, including but not limited to documentation, videos, webinars, structured walk-throughs, tutorials, User Guides, instructor led-training, online training, self-service resources, whitepapers
• Move between projects in a fast-paced Agile environment, simultaneously managing multiple projects, to meet deliverable deadlines
• Work on product content geared towards Demand Generation. These will include blog articles, webinar content planning, persona identification and lead generation, filtering prospects from lead databases, whitepapers, case-studies etc.
• Work with significant overlap in the GMT / US EST time zones since most of our customers reside in that time zone.