Crocs Announces Commitment to Become Net Zero by 2030
The comfy and casual footwear brand Crocs have announced their commitment to a plan to become net-zero by 2030.
Crocs plans on using more planet-friendly packaging, as well as overhauling their branding to focus on solutions for the footwear industry. Crocs also plan on investing in “resource use and innovative product afterlife solutions.”
Crocs actually have a very low carbon footprint already, but they aren’t satisfied with their consumption yet. The company’s popular “Classic Clog” carbon footprint clocks in at 3.94kg CO2 emissions per pair, compared to a standard shoe at 13.6kg of CO2 emissions, according to industry research.
“To achieve its 2030 goals, Crocs is taking it a step further with a strategic focus on sustainable ingredients and packaging, as well as investments in resource use and innovative product afterlife solutions,” said Crocs CEO Andrew Rees.
Efforts Beyond Clogs
In order to lower their carbon footprint further, Crocs will no longer use leather in their products. Leather has quite negative effects on the planet. The emissions linked to the industry, combined with the land needed for livestock makes it a poor choice of material for the future.
Crocs is going above and beyond by overhauling their packaging. Why? You might notice most Crocs already aren’t sold in packaging. In fact, over 85% of Crocs were sold without packaging last year.
Additionally, Crocs is researching different ways to open up consumer-led donations, as well as re-commerce programs and recycling, in efforts to foster a healthier and more sustainable community.
Crocs also said they would begin to transition to renewably sourced energy in their offices and stores. In times where that isn’t feasible, Crocs will purchase carbon credits. A carbon credit allows companies to lower their carbon footprints by making purchases that “offset” one ton of carbon dioxide emissions.
“Taking action to reduce our environmental footprint by implementing more sustainable practices across our entire business is the right thing to do for Crocs,” said Crocs CEO Andrew Rees.
Their ambitious efforts are a “step” in the right direction, and should be an example for other footwear companies on how to make and move better.